Resume

Valerie Cox
(617) 359-0348
vcox@veccreative.com

Summary

With over 15 years of experience in video production, graphic design, brand management, and art direction, my skills, talents, and know-how empower me to create award-winning animation, design, illustration, multimedia, and photography products for multiple output mediums and for multiple industries. I am a strong conceptual thinker with exceptional creative, technical, and problem-solving skills that serve to develop and deliver effective communications, help increase demand-generation, and accomplish business development goals.

Experience

Landmark College, Putney, VT, January 2018 – Present (2 positions)

Associate Director of Marketing and Creative Services (October 2021 – Present)

  • Manage the Landmark College brand and visual identity
  • Identify current media and design trends, industry standards, and advise on best practices related to the same
  • Identify, advise on, and implement compliance with all ADA and WP3 accessibility guidelines
  • Create multimedia assets that include animation, audio, photography, and videography
    • Manage the production of video projects, including identifying and scheduling onscreen talent; identifying and scheduling film crews; conduct location scouting; and develop scripts, storyboards, equipment lists, shot lists, and prop lists.
    • Direct video production process (both as solo director/camera operator/sound engineer or as director for a film crew)
    • Post-editing of all aspects of video and audio projects.
    • Livestreaming of special events
  • Implemented and manage the Marcom’s media asset catalog utilizing a cloud-based DAM
  • Provide graphic design for both print and web, as well as creative design and layout of the colleges semi-annual alumni magazine.
  • Collaborate with departments to advance initiatives toward enrollment and retention of students.
  • Assist with strategies to promote social media and website outreach.
  • Some writing and editing of marketing and communication materials

Webmaster and Graphic Designer (January 2018 – September 2021)

  • Manage the college’s external website that runs on Expression Engine CMS, which includes maintenance, updating, SEO, UI/UX, branding, content management, design, and development.
  • Updated college’s visual brand and, using a phased-implementation approach, rebranded all of marketing’s visual print and digital collateral.
  • Conceptualize, create, and deliver marketing collateral including the semi-annual alumni magazine, brochures, viewbooks, digital and print advertisements, direct mail, gala materials, recruitment packages, infographics, and illustrations on time and within budget.
  • Multimedia/Audio-video materials created using a variety of software tools that include Adobe Creative Suite Master (Premiere Pro, After Effects, and Audition).

SteadyCare, LLC, Lynnfield, MA, July 2014 – August 2018
Brand and Design Manager, Art Director

  • Conceptualized, designed, implemented and currently managing new corporate brand.
  • Redesigned and updated corporate Website using the latest WordPress and other web design technologies, and ensuring new site meets brand guidelines.
  • Content management and light editor/writing for the new website.
  • Full life-cycle (conceptualization to market) creation of print collateral, exhibition/trade show booths, advertising, multimedia, audio/video, promotional materials, newsletters, brochures, infographics, banners, posters, email campaigns, web graphics, social media graphics, photography, illustration, typography, and other marketing and design asset generation.

VEC Creative, Wakefield, MA, Ongoing since 1996
Freelance Graphic, Brand, Marketing Designer and Art Director

  • Provide communication branding and design services from concept to production for a diverse client base.
  • Develops print, web, photographic, and multimedia creative products including advertising, annual reports, brand systems, brochures, conference and event collateral, signage, direct mail, email marketing, invitations, multimedia presentations, photography, photo editing, website design, and web advertising.

Bruker Daltonics, Billerica, MA, Apr 2013 – Jul 2014
Senior Digital Marketing & Graphic Designer

  • Senior designer for company’s global marketing department.
  • Conceptualized, designed, created, and managed marketing’s visual assets for print, interactive, multimedia, photography, video, and Web collateral.
  • Developed and managed digital and media assets catalog, collateral libraries, CMS database, and freelance/vendor relationships; and managed secure cloud file-sharing platform enabling worldwide marketing team collaboration.
  • Conceptualized and created booth designs for exhibitions, tradeshows, kiosks, and other large-format design projects.
  • Design, managed, and maintained multiple websites.
  • Created and implemented email marketing campaigns that increased lead-generation activity.

Education

Harvard University, Cambridge, Massachusetts

  • Master of Liberal Arts in Extension Studies, Concentration in Visual Arts
  • Expected completion in 2018

University of Massachusetts Lowell, Lowell, Massachusetts

  • Bachelor of Science in Information Systems
  • Certificates in Multimedia and Graphic Design & Digital Imaging

Education Honors

  • summa cum laude (UMass Lowell)
  • Alpha Sigma Lambda/National Honor Society
  • Dean’s List for Academic Excellence
  • Who’s Who Among American College Students

Software

Design software:

  • Adobe Creative Cloud: (Acrobat, After Effects, Audition, Dreamweaver, Flash, Illustrator, InDesign, Lightroom, Director, Photoshop, Premiere Pro)
  • Apple: (Final Cut Pro, Motion)
  • Corel Painter
  • Dragonframe
  • FotoFusion
  • Quark Express
  • Sound Forge XP
  • Suitcase Fusion

Other software:

  • Google Docs
  • Google Drive
  • FileZilla FTP
  • Lotus Notes
  • Microsoft: (Excel, Outlook, PowerPoint, Project, Word, Visio)

Web software and languages:

  • ActionScript
  • CSS
  • HTML
  • JavaScript
  • NoteTab
  • Typo3
  • WordPress
  • XML

Comfortable working on both Mac and PC platforms.